Travel News Releases
(I-TravelNewswire.Com, February 10, 2019 ) With the world's largest internet user base of over 450 mn, the online travel market is set to gain immense popularity within the local tourist community.
The report begins with the market overview section, providing a snapshot of online travel market in Asia, which is expected to be the most important driver affecting the overall Asian travel market in 2012. This is followed by the online travel market in China, with details on the domestic online travel market size in terms of online travel market value and its growth. China's online travel market is estimated to grow at a CAGR of 35.2% annually up to 2012. It also mentions the size of the online travel booking consumer base and its growth over past few years. The share of population indulging in different types of online travel booking services has been included in this section. Further, the report provides an illustration of the online travel industry business model wherein it depicts the structure of the market, followed by the description of various kinds of services offered by the online travel industry and the corresponding players. Another detailed illustration about the commission charged by the players operating in the online travel market has been included.
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Factors driving the growth of online travel market in China are also explained in detail. Increasing internet usage coupled with growth in mobile internet subscribers is providing impetus to the growth in online travel market. China has the world's largest internet user base, representing 23% of the global online population. Mobile internet users have been growing at a CAGR of 45%. Rising middle class and increasing income will lead to increasing demand for online travel booking services. Rise in credit card holders will allow online travel agencies (OTAs) to increase their customer base. Credit card holders have grown at a CAGR of 24%. Growth in tourism along with reduced visa restrictions on Chinese Travelers provides growth prospects for the market. Outbound tourists are expected to grow at a CAGR of 16.9% up to 2012. Changing consumer lifestyle and untapped market potential provide opportunities for the players to capitalize upon.
The players operating in the market also face challenges which are impeding their development and growth prospects. Increasing competition and lack of automation have been identified as major challenges, threatening the position of existing market leaders. Regulation on foreign-invested travel agency restricts the entry of the foreign players in the domestic online travel industry.
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Table Of Content
Page 1: Executive Summary
Page 2: Online Travel Market - Asia Market Overview, Impact on the Asia Travel Industry (2012), Domestic Market Overview, Online Travel Market Size and Growth (2009-2012e)
Page 3: Online Travel Market - Domestic Market Overview, Online Travel Booking - User Base (2009-Jun 2011), Online Travel Booking Activities (2010)
Page 4: Online Travel Industry Framework
Page 5: Business Models and Commission Charged
Drivers & Challenges
Page 6: Summary
Page 7-8: Increasing Internet Usage
Page 9: Rising Middle Class and Increasing Income
Page 10: Rise in Number of Credit Card Holders
Page 11: Growth in Tourism
Page 12: Reduced Visa Restrictions on Chinese Travelers
Page 13: Changing Consumer Lifestyles and Untapped Market Potential
Page 14: Increasing Competition and Lack of Automation
Page 15: Regulations on Foreign-Invested Travel Agency
Page 16: New Travel Agency Regulations
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