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The Great Kiwi invite - TheMoveChannel.com

(EMAILWIRE.COM, August 01, 2009 ) New Zealand - In a bid to boost the number of visitors to the Land of the Long White Cloud, the New Zealand Prime Minister John Key has launched a new online campaign offering personalised animated invitations to people overseas – which Kiwis can send to their friends and family to encourage them to hop on a plane to NZ…

The new campaign, called the ‘Great Kiwi invite’ has been launched by Tourism New Zealand and is aimed at boosting tourism to the country as well as marking the 10th anniversary of the 100 per cent Pure New Zealand marketing campaign.

New Zealanders Zealanders will be able to go online to www.thegreatkiwiinvite.co.nz and send a personal animated invitation to someone overseas.

The country relies heavily on tourism to support the economy and, with the global credit crunch slashing visitor numbers, this quirky new idea is hoping to reverse that new trend.

According to the latest figures, the number of overseas visitors arriving for short term stays fell by five per cent in June from a month earlier, with visitor numbers from Japan falling to a 24-year low.

But, the pull of friends and family is clearly as strong as ever - in the year ended June 2009, there were almost three-quarters-of-a-million visitors in New Zealand who had come to see friends and family, an increase of 3.6 per cent.

Mr Key, the Prime Minister and Minister of Tourism, said, “Whether it’s friends, family or people we’ve met during our travels, I want to encourage Kiwis to make contact with those people through the new campaign and invite them to visit New Zealand.”

“Tourism is a major economic driver and has the potential to help get the country through the recession in good shape.

“Kiwis can play a part in getting people to visit New Zealand, boosting tourism numbers and providing positive spin-offs for everything from hotels and attractions to cafes and taxis,” added Mr Key.

Mr Key says it is a good time to launch the campaign as the winners will be able to visit at Christmas time.

And thatÂ’s not all. Everyone who accepts the invitation to come and visit goes into a draw to win one of 15 trips for two to New Zealand courtesy of Air New Zealand. So what are you waiting for?!

For more information on New Zealand property and the market in general, please visit http://new-zealand.themovechannel.com/

-ENDS-

Notes to editors:

TheMoveChannel.com is a property website that was founded in 1999 as an online resource for buying, selling and learning about property. It now receives as many as 300,000 visits per month and advertises over 50,000 properties in nearly 90 countries, which are listed by over 500 partner organisations.

For further information as well as images and interview possibilities, please contact:

Dan Johnson
Managing Director
www.themovechannel.com
0207 952 7650



TheMoveChannel.com
Dan Johnson
020 7952 7650
dj@themovechannel.com


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