Admedia Have Expanded Their Market Leading Railway Station Advertising.

(EMAILWIRE.COM, February 26, 2012 ) London, UK -- Railway station advertising is suitable for many marketing campaigns. Due to the regular nature of train journeys it is easy to reach people regularly to reinforce a message or allow a sequence or story campaign. In addition the waiting or dwell time of the railway station audience allows a more complex or narrative type advertising.

It is also possible to use posters incorporating Q codes so the message can either be expanded on or people taken to a website squeeze page where people can close the deal on offer.

2012 offers additional possibilities with Olympic rail traffic which will allow reinforcement of Olympic promotions or brand messaging as consumers travel to and from Olympic venues. This will supplement Admedias Motorway Service offering which is very strong in London and the South East.

Admedia are the UK's largest operator of A3 Washroom panel advertising, with
over 14,000 poster panels throughout the UK's busiest Bars, Pubs & Clubs, Shopping Malls, every UK Motorway Service Area, national Network Rail stations & the gaming areas in HMV stores.

An example of Admedias success, Network Rail, the operator of London train stations such as Victoria, Waterloo and Liverpool Street, has awarded Admedia the first contract to sell advertising in its washrooms. This is the first time Network Rail has allowed advertising in its washrooms.

The washroom advertising A3 panels will allow brands to advertise on sites such as the backs of toilet doors, the back wall of some cubicles and above hand dryers and urinals.

Steven Wood, advertising manager at Network Rail, said: "We are always looking for ways to unlock the potential for commercial revenue held in our stations.

"Working in partnership with Admedia, this innovative new advertising contract will reach more people every day through eye-catching and exciting new advertising, generating vital funds for us to invest straight back into the railway."

According to figures from Network Rail and supplied by Admedia the toilets in the 13 stations have 25.3 million visitors every year so are a great opportunity for washroom advertising.

Adam Mills, managing director of Admedia, said: "We already have a lot of knowledge about this audience through our motorway service areas and we've long been working with the type of brands that would be ideal for Network Rail.

"We are looking forward to offering our existing and new clients access to this new audience via the rail washroom environment."

Admedia prides itself in the range of creative advertising it can deliver throughout all their advertising locations. So why not phone Eve Beaton on 020 7927 7119 for an informal chat.

About Admedia:

Admedia is a national media owner providing exciting advertising solutions for clients and brands who are looking to attract and engage target consumers in leisure & travel destinations all over the UK. They offer advertising at every UK Motorway Service Area, at national Network Rail stations, throughout popular Bars, Pubs & Clubs, top Shopping Malls and within the Gaming areas of HMV's - all key social areas that see millions of consumers visiting them every day. Their proven media means they can help any advertiser, small or large, get their message right in front of their target audience on a local, national & regional scale.

Admedia
Eva Beaton
020 7927 7119
evebeaton@admedia.co.uk