Coverbox Pay-As-You-Drive Car Insurance Pushes Young Driver Insurance Into Older Driver Market

(I-TravelNewswire.Com, August 05, 2013 ) Portsmouth, UK -- Coverbox is a reputed provider of insurance for younger drivers, but Coverbox Miles is now bringing the established pay-as-you-drive product to more people in the full 18-85 driver market - and it will be particularly attractive to those who are using their cars less in the current economic climate, or who as a matter of course rack up relatively small annual mileages.

"The average driver is said to cover 10,000 miles a year, and many insurance policies - regardless of how many or few miles a driver covers - are based on that figure, and the risk that comes with driving that distance: so even if they drive a half or even a third of that distance, they're still treated as being a 10,000-mile-a-year driver," said Johan van der Merwe of Coverbox Miles.

"Our new Coverbox Miles product has a minimum annual mileage of 3,000 - and because it's pay-as-you-drive, and less distance means less risk, the driver pays for only the miles he or she covers. But if they have underestimated their annual mileage, then they can buy more miles to see themselves through the year.

"It has proven to be a very successful product for younger drivers, but we have a growing customer base of older drivers who have seen it can prove to be great value for them too. It has become a product that's suitable for all, but tailored for each individual. Why, if somebody - regardless of age - only drives 3,000 or 4,000 miles a year, should pay a premium based on the national average of driving around 10,000 miles a year?"

"75% of the telematics/pay-as-you-drive market concentrates on younger drivers - but this is a product for drivers of all ages," said Johan van der Merwe.

About DriveStyle Insure Limited:

Coverbox, http://www.coverbox.co.uk, is one of the UK's pioneering telematics based car insurers, having been in the market since 2009.

DriveStyle Insure Limited

Iain Macauley

447788978800

im@pressrelations.co.uk

Source: EmailWire.Com